Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A business logo appears on all of the company letterhead ... Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any ...

In an eye-catching Instagram post, Puma debuted the new 'OVERRATE THAT' t-shirt featuring Haliburton's logo. Inspired by the ...

The stationery that you choose for your business ... design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

DesignRush, a leading platform connecting businesses with creative agencies, has named the winners of its May 2025 Best Design Awards. This month's picks celebrate boundary-pushing projects across six ...

Equity Insider News Commentary – With early onset cancer rates on the rise and funding being cut to NIH, the future for cancer patients ...

Architect TP Bennett has bought Middle East design and engineering consultant Bluehaus for an undisclosed sum. The firm said the deal for the 70-strong business will “will enhance TP Bennett’s ...