If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

If you’re looking for creative small business marketing ideas to boost your bottom line and stay ahead of your competition, you’ve certainly come to the right place. Whether it’s taking note of what ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

AT&T may have just amicably settled a false advertising lawsuit with Sprint over its “5G Evolution” branding, but the company’s apparent marketing strategy here is proving to be a disaster.

Marketing News & Strategy JPMorgan, AT&T pull Twitch ads following antisemitism claims Chevron is considering ending future support for the TwitchCon convention Published on December 05, 2024.

Thirty years after getting a masters degree focused on AI, Steve McGaw, former CMO of AT&T Business Solutions, believes the technology is finally ready for marketers to put to good use. Read ...

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ...

AT&T says it will discontinue use of the marketing terms “5G Evolution” and “5G Evolution, The First Step to 5G,” after an independent review board determined the phrases could be ...

The campaign—part of AT&T’s ongoing “Next Level Network” brand platform—would see Wilson and friends launch the (mostly) fake product with tech support from AT&T Business.

The chief marketing officer of AT&T Inc.'s <T.N> wireless unit has resigned, according to the company, which is in the midst of scrapping the Cingular Wireless brand in favor of AT&T.

With a higher LTV, studios can revisit the user acquisition strategies that became untenable after ATT. Although customer acquisition costs (CAC) remain high, the key shift is in the LTV-to-CAC ratio.

NEW YORK (MarketWatch) -- AOL has named former AT&T Inc. T marketing executive John Burbank as its new chief marketing officer, as the Time Warner Inc. TWX unit continues to shift its strategy to ...