Stylist editors share their edit of the best fashion collaborations to buy now from Miu Miu, Erdem x Barbour and more of our favourite fashion brands to shop.

Reebok unveiled the signature logo for Chicago Sky forward Angel Reese with a splashy 13-second video on social media.

Asos shares were enjoying a second consecutive day of double-digit gains on Friday morning as the beleaguered fast fashion retailer lifted profit expectations.

Asos has raised its profit outlook for the first half of the year, forecasting a "significant" improvement in profitability despite ongoing challenges related to volume deleverage.

ASOS Marketplace has been dubbed ‘underrated’ and ‘amazing’ by fans, but shoppers don’t need to start grieving the loss of yet another fashion retailer (RIP Topshop).

Asos was once the darling of the e-commerce market. Can it fight back against rivals Shein and Temu, years after the pandemic?

Asos Director of AI and Machine Learning, Papinder Dosanjh, said: “AI and Machine Learning are already transforming how we work at Asos, whether it’s supporting better demand forecasting, helping with ...

THE secret ASOS outlet where you can nab everything for a fiver is back. The fashion giant has brought back its ‘sample sale’ website with brands like Topshop, Pull&Bear, Stradivarius and… ...

Despite the sales drop, Asos says it expects to hit its profit expectations this year. This comes after the business announced a £30m investment in brand building in November 2023 to help it return to ...

The online fashion retailer needs a serious rescue plan to reverse its declining sales. It’s betting on brand marketing by borrowing from the luxury and beauty space with its first-ever pop-up.

Asos’s top marketer on how he got the Asos board to buy-in to a £30m brand investment, how he is rebuilding the business’s marketing team and why marketing is well placed to get Asos back on track.