With preshow content increasing, audiences have the option to show up late, but what if that means they miss the trailers too ...

Benchmark analyst Mike Hickey raised his forecast for the movie chain’s earnings, citing “outsized potential upside.” ...

As the tapes and I both grew older, I found myself increasingly drawn to the commercial breaks in between How the Grinch Stole Christmas and ‘Twas The Night Before Bumpy. Such early exposure to those ...

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.