The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.