Burn that thing on and show it off. Anyway, that's the new ACC logo...I'm sorry, brand. That's the new ACC brand. A brand and a logo are two totally different things. One is a photo or design of ...

There's a new ACC logo, and ESPN's Brett McMurphy was the first to bring it to us. It's like other logos, except it's kind of in italics and stuff. It's a logo. The ACC had a logo before and now ...

Among buzz surrounding the Atlantic Coast Conference's spring meetings on Tuesday was a new logo for the Greensboro-based conference. © 2025 American City Business ...

GREENSBORO, N.C. (WTVD) -- The new ACC logo was leaked a few weeks ago at the league meetings in Florida. Thursday, though, was the official unveiling in Greensboro. The ACC and its design group ...

The ACC has a new look as it heads into a new era. The league unveiled a redesigned logo on Thursday, the centerpiece of a rebranding effort made with its new membership and recent expansion in mind.

Conference expansion means many things: new schools, new rivalries, new divisions and, as it turns out, a new logo. The ACC -- which this year added Miami and Virginia Tech, and next year welcomes ...