On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, ...

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

After adding eight schools in the past two years, the Big 12 Conference isn't looking to initiate another round of expansion, at least not with the Memphis Tige ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is ...

The Cincinnati Bengals are adding some experience and competition to their quarterback room. According to NFL Media, the ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...