A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

A/B testing, also known as split testing, is a marketing experiment where two different versions of a campaign or a piece of content are tested on your audience to discern which performs better.

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

A/B testing was a new insight in the realm of politics, but its use on the web dates back at least to the turn of the millennium. At Google—whose rise as a Silicon Valley powerhouse has done ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

A/B testing is often dynamic and short-term, while SEO strategies play out over a longer period, with changes taking time to reflect in search rankings.

Takeaway: When you have low traffic, A/B-testing works way better, because multivariate tests require a lot of traffic to return viable results. 2. Overall Design vs. Individual Elements. Source: Pro ...

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

A-B split testing can be performed continuously at relatively little cost, allowing for constant fine-tuning of marketing campaigns, website updates, and the development of online tools.

Correction November 2nd 4:09PM ET: This story previously stated A/B testing allowed for four different captions and thumbnails. Creators can test a caption or thumbnail, but not both at the same time.