News

13 Times Allen Iverson Gave Us Braid Inspiration
On the basketball star’s 50th birthday, ESSENCE takes a look back at all the stellar braid moments that started trends on the ...
NBA's Larry O'Brien Trophy Logo May Return to Courts for 2026 Finals, Adam Silver Says
The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver ...
Allen Iverson is a closer, why Reebok almost passed on him, and more takeaways from Netflix’s new ‘Power Moves’ docuseries
In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality, and in ...
Can Allen Iverson help make Reebok cool again?
The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...