The last time Kellogg initiated a major curriculum review was in the early 1970s, said Besanko, although he noted that Kellogg has embraced a strategy of continuous innovation with regard to ...

The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

If so, you might also recall the Dunkin’ Donuts commercials from the 1970s that introduced Munchkins ... s selling ready-to-eat versions. Now, Kellogg’s has brought that poppable magic ...

Professor Alexis received his doctorate degree in economics from the University of Minnesota in 1959 and joined Kellogg in 1970 as a professor of economics. In 1985 he became dean of the School of ...