Sabrina Carpenter's makeup artist Carolina Gonzalez details how she creates the singer's look, from her skin prep to her ...

My year exploring the enchanting world of Sephora has truly transformed my approach to beauty, revealing a treasure trove of products that promise an airbrushed finish. With hands-on experience ...

Stepping into the world of Sephora for a year has been nothing short of a beauty revelation. As someone who has worked with ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

19. **Tarte Shape Tape Concealer**: Another concealer that’s worth all the buzz is Tarte’s Shape Tape Concealer. With its full coverage and matte finish, it’s the perfect solution for covering ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you discern whether the latest moisturizer, mascara, or lipsti ...

If you think about it, most of these products are cheaper than checking a bag — I hope that's all the justification you need.

The journey to looking younger starts long before you even pick up a makeup brush. It begins with the canvas itself—your skin ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When everyone else was buying air fryers a few years ago, I held out. I still hauled out my deep-fat fryer and gallons of oil or wrestled with various frying pans and griddles. Eventually, though ...

Blow-dry brushes may seem like a new invention, but they’ve actually been around since the ’80s. While the blow-dry brushes of the past were cumbersome, today’s iterations are more ...