The story goes that Chevy co-founder William "Billy" Durant, as an avid globe-trekker traveling the world in 1908, took notice of a design on the wallpaper ... designs for the logo at the dinner ...

Few automobile logos ... to celebrate Chevrolet’s 50th anniversary: “… as a world traveler in 1908, he (Durant) saw the pattern marching off into infinity as a design on wallpaper in a ...