Twix owner Mars Wrigley responded to complaints by stating the ad is “absurd, fantastical and removed from reality”.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Exclusive new research from Marketing Week finds just 17.3% of brand marketers believe their business is investing for the ...

Preparing to step down as ISBA director general later this year, Phil Smith discusses the challenges and achievements the ad ...

Marketers cite the geopolitical environment as the top source of risk to their business, according to new WFA research.

In the UK, digital-only channels such as search, retail media and social are expected to dominate the ad market in 2025, ...

Mary Meeker’s trend report on the growth of AI shows the scale of the adoption of the technology and the impact it will have ...

With ready-to-drink the fastest growing category in alcohol, Smirnoff Ice believes it is perfectly positioned to attract Gen ...

The entry deadline for the Talent Trailblazer Award, celebrating organisations opening up marketing to diverse talent, has ...

Gin saw a boom in recent years, driven by flavours and the pandemic, but as the category sees declining sales, brands will ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

Dan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in ...