Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

As Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has ...

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.

A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless ...

Former Adidas marketer Carla Murphy will report into CEO Ije Nwokorie, who previously held the chief brand officer role, ...

Lean forward, be brave and be relentless” is the advice from Currys, as the retailer launches its winning Channel 4 Diversity ...

Champion of ethnically diverse marketing talent, not-for-profit People Like Us is inviting brands to join its mission to ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.