As part of the annual discussion on what the new year has in store for the CRM industry, The CRM Playaz assembled two groups of executives from some of the leading vendors in the industry to get their ...

Instead of marketing trends, let's talk about what we need from leaders in 2025-not just strategies or tools but the qualities that truly matter ...

These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.

Perion Network, a technology provider connecting advertisers to consumers across digital channels, has integrated Experian's identity graph into its solutions, advancing its cross-channel and ...

Grammarly's acquisition of Coda extends the company beyond AI Assistant to become an AI productivity platform for apps and agents.

Research firm MarketsandMarkets has projected the worldwide emotion artificial intelligence market to grow at a compound annual rate of 21.9 percent over the next six years.

Boomi, an integration and automation solutions provider, has acquired Rivery, a data integration provider that offers Change Data Capture (CDC) for real-time data movement. Terms of the deal were not ...

Brightcove's partnership with brings video capabilities to Acquia's digital asset management platform and Drupal CMS.

EDO, a TV outcomes company, and DoubleVerify, providers of a platform for digital media measurement, data, and analytics, are partnering to deliver artificial intelligence-powered optimization for ...

Button, a mobile commerce optimization solutions provider, has partnered with The Shelf Influencer Marketing Agency, combining its deeplinking and attribution technology with The Shelf's expertise in ...