On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ...

A guide including: the major Tmall advertising formats; How to create a strategy for each type of Tmall advertising; What is a good ROI; How to create a Tmall advertising spending plan in 3 simple ...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...

Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his ...

Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of ...

With hundreds of millions of RMB of sales generated in a single live-stream, Douyin (the Chinese version of Tik Tok) is becoming a growing hub of e-commerce in China. But how can brands get started ...

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou has 3-5 ...

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in ...

Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We used to consider it as a platform to buy cheap products, but the ...

Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly ...