Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel ...

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Sue is an innovative and accomplished creative service marketing executive leading the Creative Operations Consulting practice at Cella by Randstad Digital. She has successfully built and managed ...