Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from ...

Fast-growing brand experience and innovation company Akcelo has opened its North American doors, launching in Canada with TikTok, the Tribeca Film Festival and a multinational e-commerce retailer as ...

In an exciting turn of events, Global has announced that The Morning Show has surpassed the ratings of other networks and productions making it the #1 late morning talk program in Canada. The program ...

Or take these more recent statements made during marketing kick-off calls or strategy sessions I’ve recently attended: “It’s the year of mobile and the ONLY screen that gets us in front of young ...

Hiring new graduates brings fresh perspectives, up-to-date industry knowledge, and strong adaptability to your team. These professionals are eager to apply their skills, bring innovative ideas, and ...

Co-leading Google Canada’s programmatic business with Jeremy Freedman, we often get asked what we think the future holds for programmatic media in 2023. Here is our view of what we believe to be the ...

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

Search isn’t what it used to be. Yes, Google holds its ground, but it’s no longer the only place people go when they’re looking for products, services, or recommendations. Social platforms like TikTok ...

Social media usage in Canada has experienced years of constant growth, particularly with Millennials and Gen Z. The statistics speak for themselves - social media users aged between 25 to 34 years ...

In a significant move for Canada's marketing community, AMA Toronto has announced the official integration of the Canada’s Marketing, Advertising, PR and Communications Hall of Fame, founded by Jelly ...