The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...

In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, ...

Journalism faces a significant challenge in maintaining trust as audiences increasingly turn to online content creators who produce work resembling ...

Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, ...

As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in how publishers and broadcasters approach digital media monetization. From advancing privacy-first ...

As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...

Despite partnerships and claims to support audience reach, Open AI's Chat GPT generates search tool generates errors that risk publishers’ reputations, audience trust and revenue OpenAI’s ChatGPT ...

As organic traffic declines, digital publishers are turning to performance marketing to drive growth. Data-driven methods can foster long-term audience relationships and, ultimately, more predictable ...

As the media’s use of artificial intelligence grows, so do questions from audiences and advertisers about how they’re using it. While media companies experiment and find ways to integrate AI tools ...