TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a path-breaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an ...

Aiming to change the perceived narrative of purpose-driven brands beyond granola crunching, tree-hugging, and mindfulness, POP Communications has launched Earthling & Co.

The UAE’s Strategic Alignment with ESG Goals. ESG principles now define the UAE’s national framework. Under its Net Zero 2050 Strategic Initiative — the MENA region’s first net-zero pledge — the ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

Consumers now have a myriad of channels to engage with their favorite content. Linear television remains dominant, captivating over 96% of the total population in KSA, with the average viewing time ...

The key audio measurement metrics. First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital ...

Today, success on social media isn’t about how many people saw your post but it’s rather about how they felt about it. This is where sentiment analysis, social listening, and qualitative insights ...

CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global model on Arabic, including those from ...

Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28's Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling corporation ...

Under the core themes of diversity and inclusion, Adidas’s I’m Possible has inspired women from different walks of life to share their journey in sports with the world.Proactive regional campaigns ...