Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. Siggi’s partners with Lovewell to ...

Predictive AnalyticsSurvey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand ...

For premium nonalcoholic beer brand Bero, which is co-founded by "Spiderman" actor Tom Holland, loyalty is a core tenant to ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

For many B2B marketers, trade shows are a significant opportunity to engage with customer prospects, showcase product demos and take meetings that could produce leads. And then, COVID-19 happened. For ...

Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation that encompasses ...

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.