Apple CEO Tim Cook has said he believes augmented reality (AR) has more long-term potential than virtual reality (VR). However, since today's VR technology is more mature and easier to produce ...

Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser ...

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

We already suspected that Apple was planning to announce a new MacBook Air in March, and now we have it from the horse’s ...