LOS ANGELES (AP) — The Walt Disney Co. on Wednesday sued a Hong Kong jewelry company it accuses of selling illegal Mickey ...

Disney’s portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ...

Disney is much more than its namesake brand. Find out what's part of the world's biggest entertainment empire.

24/7 Insights. A recent analysis reveals that Disney’s brand valuation is sinking. The Kantar BrandZ Most Valuable Global Brands is the gold standard for brand valuation. This year, the analysis ...

When Kantar recently released its BrandZ 2023 Most Valuable Global Brands list, one brand that took an outright beating was Disney. The brand’s value dropped 22% to $47 billion.

“Disney has scale and brands that matter. We wanted to take that as a foundational platform, and use the best brand partnerships—like we did with Steve and Translation on State Farm, ...