News

Publicis Wins $1.7 Billion Mars Advertising Account From WPP
Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
WPP’s succession race is on: who are the front runners and wildcards?
As Mark Read prepares to step down, thoughts have turned to who will take on the most challenging job in advertising.
WPP rises Tuesday, outperforms market
WPP PLC closed 38.74% short of its 52-week high of £9.03, which the company achieved on December 9th.
In the wake of WPP plc's (LON:WPP) latest UK£343m market cap drop, institutional owners may be forced to take severe actions
Key Insights Significantly high institutional ownership implies WPP's stock price is sensitive to their trading ...
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WPP lowers global ad-revenues forecast (but still expects growth)
Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...
WPP falls Monday, underperforms market
WPP PLC closed 35.53% short of its 52-week high of £9.03, which the company reached on December 9th.
WPP Media cuts 2025 global advertising revenue growth forecast to 6% on trade concerns
Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...
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Gen Z perspectives: WPP CEO exits & UNIQLO's keychain kerfuffle
MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.