The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a path-breaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an ...

The ticketing industry is undergoing a digital revolution, and nowhere is this more evident than in the marketing strategies powering today’s live events.

Today, success on social media isn’t about how many people saw your post but it’s rather about how they felt about it. This is where sentiment analysis, social listening, and qualitative insights ...

The UAE’s Strategic Alignment with ESG Goals. ESG principles now define the UAE’s national framework. Under its Net Zero 2050 Strategic Initiative — the MENA region’s first net-zero pledge — the ...

Aiming to change the perceived narrative of purpose-driven brands beyond granola crunching, tree-hugging, and mindfulness, POP Communications has launched Earthling & Co.

Kantar has shared its top 10 marketing trends for 2025 ...

The report, based on responses from over 15,000 consumers across nine countries presents a nuanced global picture – while spending is resilient in Saudi Arabia, UAE, and China, it contrasts starkly ...

Over the past decade, the media landscape has seen continuous transformation, marked by dynamic shifts in trends and technologies. The rise of streaming services and digital platforms has reshaped ...

The key audio measurement metrics. First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital ...