As part of an expanded deal, Acxiom, which is provides data and technology infrastructure to Interpublic Group of Companies ...

New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office resultsCANNES, France, June 16, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

SAN FRANCISCO—Samba TV said it has acquired Semasio, a contextual targeting and audience data-solutions provider that will strengthen the company’s ability to deliver privacy-first targeting across ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...

Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that's never been done before. See photos: 45 Fall TV Actresses ...

TV adtech firm Samba TV filed an S-1 for an initial public offering. Samba is among other firms trying to challenge Nielsen over how TV ratings are measured. Here are six takeaways from its S-1.

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company ...

As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel and Crackle are seeing significant growth. According to Samba ...