Samsung may be prepping a major AI pivot—and Google should be paying attention Rumors say Samsung may invest in AI startup Perplexity. Perplexity specializes in search and web browsing. The move could help Samsung rely less on Google.

Samsung is reportedly in discussions with Perplexity AI to invest in the startup and integrate its technology into its Galaxy devices.

Samsung is planning a big investment in Perplexity that could bring the AI search engine’s app and assistant to Samsung’s upcoming devices and its web browser, according to a report from Bloomberg. If this rumor pans out,