The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties continue to talk, five weeks ...

Nielsen's CEO feels that Paramount is asking for treatment that would favor one client over another. "We can not reset the value of our services to a fraction of their worth due to the ...

Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand ...

We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable economic terms.” Paramount had signaled ...

YouTube, Netflix, Paramount+ and other streaming services combined to attract 44.8% of all television usage in May, ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

That’s according to Nielsen’s media distributor Gauge report, which tracks how much time viewers spend watching TV across the networks and streaming platforms owned by different media companies each ...

For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a ...