NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

This affiliate content is not influenced by our advertising relationships, but AP and Data Skrive might earn commissions from our partners’ links in this content.

The Oklahoma City Thunder used a huge fourth quarter to come back and beat the Indiana Pacers in Game 4 of the 2025 NBA Finals on Friday night. OKC evened the series at 2-2 and outscored Indy by 14 points in the fourth quarter of a 111-104 win. Shai Gilgeous-Alexander scored 11 points in the final three minutes as the Thunder came up clutch.

NBA Most Valuable Player Shai Gilgeous-Alexander scored 15 of the Oklahoma City Thunder's last 16 points to complete a Game 4 comeback.

No team in NBA history has scored more points in a season than the Thunder. That gave the Thunder 12,162 for the season, breaking the mark of 12,161 scored by the Golden State Warriors in 104 games during the 2018-19 season.

The Oklahoma City Thunder entered the 2025 NBA Finals as minus-750 favorites to win the series (giving them implied odds of 88 percent). But after losing to the Indiana Pacers, 116-107, on Wednesday,