L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

Three upcoming races will be available to Prime subscribers, with monthly membership options starting at $7.49 after a 30-day ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast, the ...

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Michigan International Speedway is host to this weekend's NASCAR racing, which includes stand-alone days for ARCA on Friday ...

Chase Elliott's last couple of results have been lacking, but getting back onto a road course is just what the doctor ordered, as our NASCAR betting picks explain.

Great food, a warm welcome and a lot of curious diehard racing fans greeted NASCAR teams and personnel arriving in Mexico ...

NASCAR's partnership with Amazon Prime Video for mid-season race broadcasts has sparked controversy among fans struggling with streaming services. NASCAR's deal with Prime aims to attract new ...