Today, Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in ...

Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday.

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

Ferrari and Hot Wheels have teamed up again, and the new collection includes a LaFerrari, F50, 250 GTO, and an RC car. ... This doesn’t apply to the Mattel Collections cars, ...

Hot Wheels new Ferrari collection has arrived — here's where to buy the new models, ... EVP of Hot Wheels and Global Head of Vehicles at Mattel, tells Rolling Stone.

Mattel and Ferrari team up for a new Hot Wheels collection. First product release expected this spring, with more in 2025. See how Matt Maley is positioning for post-Fed volatility and momentum ...

The Ferrari partnership is one in a series of adult collector-focused releases from Hot Wheels. “To attract a new generation of collectors, we handpick contemporary and culturally relevant ...

Hot Wheels (and by extension its parent company, Mattel) isn’t the only one with official Ferrari licensing rights. May Cheong Group, which owns Maisto and Bburago, has Ferrari licensing deals ...

That would make sense, given how exclusive the Italian brand is, but it wouldn't work out financially for Mattel. I guess it's safe to assume Ferrari will appear in multiple series, starting with ...

On Monday, Mattel also announced a partnership with Ferrari to develop new Hot Wheels products. The collection will include a range of Ferrari classics and the luxury automaker’s newest models.