Sans-serif fonts are known for being clean and straight ... Even outside the tech world, sans-serifs can be highly effective in branding and logo design, because they're generally felt to convey ...

Part of the major change is that, as Fast Company reports, Google's new logo font is sans serif. Literally translated to "without serifs," it's a younger, more sharply emphasized typeface.

After years of sans serifs signaling high-tech and forward-thinking, serif logos more generally also ... of the hand of the artist. Serif fonts, many designed for the moveable type printing ...

Its goal is noise reduction, accomplished by banishing gradients, funky fonts, and drop shadows ... Oak is already on its third logo. It started off with a sans serif in 2012.

The last time we wrote about a Google logo update was back in September 1, 2015. That change was more radical, shifting from serif lettering to ...

Google has updated its colorful “G” logo for the first time in almost a decade. An update to the Google app on iOS and Pixel ...

High-profile logo redesigns often incite emotional uproars — and increasingly, public discussions of the fashion of fonts ... of serif typefaces in, and the era of “blanding” sans-serifs ...

Nothing says “new, updated logo for the future” like a sans-serif font It’s not actually clear what the definitive version of Best Buy’s new logo is. According to Best Buy, the updated ...