Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

But we’ll keep the iPhone in our pockets and purses for longer periods if AR glasses and AI can satisfy many of our iPhone needs. It turns out that Tim Cook’s biggest priority for Apple is to ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California. This ...

Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone prices.

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook.

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple heads into its annual Worldwide Developers Conference (WWDC) beginning Monday with little to no progress in artificial intelligence, with struggles to meet expectations set by its tech rivals.

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

Elon Musk continues to try to stymie Apple's satellite ambitions three years after Tim Cook turned down an offer to use Starlink on the iPhone. Emergency SOS via satellite After starting work on ...

Tim Cook credits Steve Jobs with teaching him the invaluable skill of rapidly changing his mind when presented with new evidence, a trait powered by emotional intelligence. Jobs's ability to shift ...

Tim Cook has announced a new documentary on Lewis Hamilton, inspired by the F1 icon's path to becoming a seven-time world ...