Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic. Daniel John. Sat, April 12, 2025 at 6:00 AM UTC.

“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced.

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.”. Paying homage to the iconic drink’s 1995 ...

About the Ad. Coca-Cola reportedly used its OpenAI-powered Real Magic AI platform for the 30-second video “The Holiday Magic is Coming,” an homage to the company’s 1995 “Holidays Are ...

Coca-Cola’s Latest Holidays Ad Was Created With AI | Video. Pereira O’Dell and Silverside AI tell Adweek how they updated the classic Christmas spot. Sharon Knolle. November 15, 2024 @ 4:48 PM.

Coca-Cola’s latest holiday commercials, developed using the most advanced AI video-generating models, may be evidence the technology is capable of turning out TV-quality ads.

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.