Brittney Mast told Newsweek: "The less families that default to cell phones, the less of an issue it will be for all of our ...

Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise stronger, more resilient kids in a tech-filled world.

New research of 500 13 to 18 year olds has found 46% already know they want their career to align with their values, as they ...

As Gen Alpha moves closer to adulthood and gains spending power, their expectations around payments will be higher, faster and more digitally integrated.

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Adults and AI models fail to recognise messages with harmful intent expressed with Gen Alpha slang or memes, raising concerns about youngsters’ online safety ...

Conversely, only eight per cent place importance on company-wide events. When considering job perks, teens show a preference ...

What does Ai mean for the stories we tell—and do how different generations engage with them? This is the future of ...

Three-quarters (77%) of generation Alpha teenagers want mental health support at work, according to research by Benenden ...

Half of teenagers would prefer to be happy in their future job than be paid a lot, according to research. A poll of 500 13 to ...

Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise stronger, more resilient kids in a tech-filled world.