Kering’s shares tumble 10% as investors agonize over Gucci’s new artistic director. But the ‘iconoclast’ might be what the brand needs
Demna has a strong viewpoint ... which is the secret sauce for a brand like Gucci,” Bernstein SG analyst Luca Solca said.
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What We Want (And Don't Want) to See From Demna's Gucci
Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...
Demna is out at Balenciaga and in at Gucci
The fashion houses continue musical chairs as Demna lands the creative director role at Gucci after a near-decade long tenure ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
Gucci: A stylistic choice that disappoints the stock market
The choice of Demna, creative director of Balenciaga, to take up the same position at Gucci, Kering's flagship brand, sent ...