Ford Motor is leaning into the tariff moment with a new ad campaign that highlights its American-made vehicles and extends its employee discounts to the wider buying public. The campaign, dubbed “From America,

Ford Motor on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.

Hours later, Ford Motor Company responded by announcing a new incentive for would-be car buyers: employee pricing for customers. "We understand that these are uncertain times for many Americans,” wrote Rob Kaffl,