How much is my business logo worth? —Rahim, Toronto. Logos on their own have very little value. For example, in 1971, Phil Knight paid Carolyn Davidson $35 to create the Nike “Swoosh” logo.

In Newton, Elaine Construction Company’s president, Lisa Wexler, removed a USGBC membership logo from her company’s website after being asked about it by an NECIR reporter last summer. The membership, ...

The Logo Company studied the colors of the logos of a handful of companies colors and the feelings they represent. Red, they said, is exciting, bold and youthful. Orange is friendly, cheerful and ...

Building a brand is far more than simply throwing a logo on a newsletter and sending it out. While brand identity and logo play a key role in brand recognition, overall brand building is an ...

How a Logo Can Make Us Remember a Company. ... This helps to build up the correlation between your company and your logo in the minds of customers. For example, ...

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or ...