How much is my business logo worth? —Rahim, Toronto. Logos on their own have very little value. For example, in 1971, Phil Knight paid Carolyn Davidson $35 to create the Nike “Swoosh” logo.

The Logo Company studied the colors of the logos of a handful of companies colors and the feelings they represent. Red, they said, is exciting, bold and youthful. Orange is friendly, cheerful and ...

Building a brand is far more than simply throwing a logo on a newsletter and sending it out. While brand identity and logo play a key role in brand recognition, overall brand building is an ...

How a Logo Can Make Us Remember a Company. ... This helps to build up the correlation between your company and your logo in the minds of customers. For example, ...

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or ...