"Our goal here is to make history and sell great beer," said Priscilla Flores Dohnert, brand director for Newcastle Brown Ale. "We weren't going to let our tiny budget stand in the way of taking ...

Newcastle Brown Ale is getting a facelift. The brand, created in England by Lieutenant Colonel Jim Porter in 1927, exploded in popularity after it was purchased by Heineken in 2008, largely due to ...

“Brown ale needs some attention,” she said. “It’s a good opportunity for these two friends to come together and work on the brand.” Heineken USA is deliberately straddling an unlikely ...

That’s the kind of heritage you want to tap into. Which is exactly what Newcastle Brown Ale did when it developed its “No Bollocks” brand positioning. Borrowing the Geordie (as those from ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie ...

Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit ...

CaramelCrisp is a brown ale that features the actual popcorn in ... and both the beer and the popcorn brands will be available across the Binny’s chain. CaramelCrisp joins a Planters peanut ...

This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...