Asda has made a change to its iconic logo in a major rebrand. Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is ...

Asda has unveiled a new brand identity, which adds dark green to its logo. The grocer said the new branding was the result of extensive customer research and listening to understand how they see ...

Template letters addressed to Asda on Rape Crisis Scotland's website said the slogan showed "overt contempt" towards women. The T-shirt's logo represents part of a culture that objectifies women and ...

Save Money Live More' Now Asda is turning to Walmart, adopting its sunshine logo and ‘Save Money Live More’ slogan, in a bid to “boost" the connection with its parent company. “Although ...

LONDON: UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to ...

A preview of the Asda brand refresh (top), shown at today ... The big-four supermarket will adopt Walmart’s ‘Save Money, Live Better’ slogan while also taking up the US retail giant’s sunshine logo.