Save Money Live More' Now Asda is turning to Walmart, adopting its sunshine logo and ‘Save Money Live More’ slogan, in a bid to “boost" the connection with its parent company. “Although ...

LONDON: UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A preview of the Asda brand refresh (top), shown at today ... The big-four supermarket will adopt Walmart’s ‘Save Money, Live Better’ slogan while also taking up the US retail giant’s sunshine logo.

The move comes just a year after the retailer introduced the ‘That’s Asda Price’ slogan and brought back its ‘pocket tap’ ads as part of a £100m investment in lowering prices across thousands of lines ...

ASDA is ditching its 'Asda Price' jingle and the image of celebrity Sharon Osbourne and shoppers patting their rear pockets, which have been the mainstay of its advertising for 30 years, in an ...

Most women have a home hair dye disaster or two, but none quite as hilarious as accidentally dying a green ASDA logo on our heads. Rebecca Richardson delighted us all last week when she used an ...

Instead of using an actual hair cap or some clingfilm to wrap around the dye, she decided to use an Asda carrier bag. And of course, used it in a way that printed logo on the bag, sat directly on ...

A company which has a base in Colwick is fighting supermarket chain Asda over a clothing design which has the same slogan. Scamp & Dude, which has an office in Little Tennis Street said it created ...