L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore. NASCAR’s Prime Video debut at the Coca-Cola 600 made wave

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming potential.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Dale Earnhardt Jr. makes his Amazon Prime NASCAR broadcast debut in a pivotal moment for the sport's digital evolution and audience transformation.

Three upcoming races will be available to Prime subscribers, with monthly membership options starting at $7.49 after a 30-day free trial.

NASCAR's partnership with Amazon Prime Video for mid-season race broadcasts has sparked controversy among fans struggling with streaming services. NASCAR's deal with Prime aims to attract new ...

Sunday's race at Nashville was just the second Amazon Prime broadcast ever, yet its telecasts are already significantly better than Fox's.

The NASCAR Cup Series comes to Michigan International Speedway this Sunday as they host the 2025 Firekeepers Casino 400.