Apparel company Abercrombie & Fitch is shedding its exclusionary ... The “Face Your Fierce” ads — a play on their Fierce fragrance — center on the brand’s perfumes and colognes for ...

Back in the ‘90s and early ‘00s, their ads usually featured a ... Last January, Abercrombie & Fitch relaunched its Fierce fragrance with a similar campaign celebrating people with diverse ...

Mike Jeffries, Abercrombie’s former CEO, was behind that vision. And on Tuesday, he and his partner Matthew Smith were ...

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

“New Abercrombie & Fitch ad just dropped…. This season they are featuring diabetes and heart attacks,” tweeted Natalie Danelishen. “She has a pretty face, too bad society told her not only ...

Abercrombie & Fitch, once the mean girl at the mall, wants shoppers to know it has grown up. The brand that drew teen fans to its stores with shirtless male models, dim lights and heavy perfume is ...

SAN FRANCISCO/NEW YORK, Sep 17 (bdnews24.com/Reuters) - Fierce is the battle against a pop diva's perfume. Abercrombie & Fitch, the apparel chain known for its racy ...

Abercrombie & Fitch has spent years trying to scrub the ... Abercrombie ditched the perfume-drenched stores, models and logoed sweatshirts that defined the brand during his tenure.