Zest, famous for its "Zestfully Clean" advertising campaign, was launched in 1952 by P&G and is known for its bar soap and body wash products.

High Ridge Brands Co., owner of faded consumer names like Zest soap and VO5 shampoo, filed for Chapter 11 bankruptcy in Delaware with plans to sell itself in a court-supervised process.

The former owner of Zest soap and Alberto VO5 hair-care products is at the center of a bankruptcy court lawsuit accusing buyout firm Clayton Dubilier & Rice LLC of hiding investment risks during a ...

High Ridge's portfolio includes Zest soap, Alberto VO5 hair care products, and the Reach toothbrush. High Ridge says the company's U.K. business operations are not included in the bankruptcy filing.

The maker of Zest soap and VO5 hair products, High Ridge Brands Co. and all of its subsidiaries, have filed for Chapter 11 bankruptcy as it looks for a buyer of its business.

P&G Divests Camay and Zest Soap Brands to Unilever - Analyst Blog. Zacks Equity Research . Updated Tue, Dec 23, 2014, 4:45 PM.

Procter & Gamble Co. last week sloughed off Zest's U.S., Canadian and Puerto Rican business to a private-equity firm, Brynwood Partners.

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Procter & Gamble Co. said Monday is selling soap brands Camay and Zest to Unilever PLC for an undisclosed amount, to focus on ...

Procter & Gamble Co. sold its Zest soap brand to High Ridge Brands Co., a new company formed by a Connecticut-based private equity firm. Procter & Gamble Co. sold its Zest soap brand to High Ridge ...