DG Yuengling & Son says supermarkets and convenience stores have regularly sold out of its brew since Bud Light’s catastrophic tie-up with transgender influencer Dylan Mulvaney in April ...

Yuengling has launched limited-edition red, white and blue cans to support veterans in a timely marketing move that positions the brand to scoop up Bud Light’s ex-customer base. In a statement ...

Beer company Yuengling appeared to take a jab at competitor Bud Light's woes Friday as the brand dealt with the backlash over its partnership with transgender social media influencer Dylan Mulvaney.

Yuengling had already been using the phrase “the next generation of light beer” for its 95-calorie Flight brew. In a tweet posted on Dec. 15, 2021, Yuengling’s social media team wrote ...

Last week, D.G. Yuengling & Son, the nearly 200-year-old Pottsville-based brewer, demanded that its much larger rival, Anheuser-Busch, stop using a tagline for its forthcoming Bud Light Next zero ...

POTTSVILLE — The Yuengling Light Lager Jogger 5K took place Saturday morning. Despite rainy conditions, runners, walkers and human beer bottles eagerly took to the race course. Kyle Price and ...

Steinman said Yuengling not only benefited last year from its successful expansion into three states, but also fallout from a Bud Light marketing debacle, which slashed sales of the best-selling ...

Participants must pay a $52 fee for the main race and $40 for the virtual race. Registration is open until 9 a.m. Saturday. All participants will receive a Yuengling Light Lager Jogger branded ...

The deadline for registration is Friday. Also offered is the 2023 Virtual Yuengling Light Lager Jogger 5K run. Those participating in the virtual run are required to pay a $40 fee by no later than ...

Principal beer brands include Yuengling Traditional Lager, Light Lager, Black and Tan, Golden Pilsner, Premium, Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Yuengling ...

POTTSVILLE — Thousands of racers will converge on Mahantongo Street on Saturday for the 13th annual Yuengling Light Lager Jogger. The 5K, open to runners and walkers of all levels, will start at ...