Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on ...

If you’re trying to rank your product page for a keyword and notice ... on real world competitors and forget that there is more competition happening on multiple fronts in the online world.

Pay attention to other ranking sites as well, because if this SERP is relevant to your audience, you’ve just uncovered more competition. Did you notice some new websites consistently ranking ...

you could more clearly identify how you are different from established competitors, for example. A better way to present your competition is to identify the ways in which you are similar to ...

You’ve established a foothold in your industry, and you’re defending your market share with every strategic move. And of course, your strategy includes ranking against competitors, identifying ...

and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition. So, what can you do to make sure your product is a success?

Much better, then, to aim for healthy competition in which you do your best without expectation of being the absolute winner. Here are three things to keep in mind as you pursue a happy ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. You no longer have to be a “Shark Tank” contestant to ...

Changing careers can be challenging, especially when you’ve worked in a single profession or industry. Doing so when you’re in the last decade or two of your career may be even harder because ...