If it's a motor vehicle that's not a car, Yamaha probably makes some version of it. With a reputation for high quality, it's long been a popular brand and ... not just a rich history but also ...

The mid-2010s saw motorcycle builder Yamaha release a couple of nifty little concept cars, a departure from its powersports vehicles and occasional assistance in developing engines for car companies.

Though famous for its motorcycles, the Yamaha Motor Company also ... market it under its premium Lexus brand. One of the project's goals was to give the car an F1-inspired V10 heart, and, of ...

Yamaha may be famous for motorcycles and keyboards, but the multi-faceted Japanese brand has actually had a significant hand in creating some of our favorite sports cars, too. From the Lexus LFA's ...

Yamaha Motor will introduce a range of concepts at the Tokyo Motor Show on October 28, including a retro model, electric bikes and even a car powered by a motorcycle engine. The latter is similar to ...

Yamaha's Sports Ride concept is everything you'd expect from a motorcycle manufacturer's concept car -- it's light and positioned as being a fun car you'll want to drive every day. The styling is ...

This isn’t the first time Yamaha and Murray have teamed up either, debuting the Motiv city car at the same show two ... works to find ways to integrate brands organically into content.