Last February, as singer-actor Xiao Zhan was preparing to fly to Milan for fashion week, he was similarly mobbed by fans and paparazzi in the airport in the middle of the night.

Xiao Zhan shouted at paparazzi and fans at an airport in China after they created chaos on Feb 22, 2024. PHOTO: Weibo/Xiao Zhan Studio, Weibo PUBLISHED ON February 22, 2024 6:01 AM By Yeo Shu Hui ...

While K-pop stars are certainly in-demand, let us not forget the influence of Chinese celebrities. Big names in China have a huge following too, and luxury fashion brands are quick to capitalise ...

This was after his manager and bodyguards and airport security repeatedly asked the crowd to make way for the Sunshine With Me actor. After watching the video, netizens quickly came to Xiao Zhan ...

Xiao Zhan's endorsements for fashion brands however, are the ones that is causing a buzz, the latest being his appointment by Gucci. The man has fronted campaigns for all sorts of products.

Gucci is betting on popular Chinese actor Xiao Zhan to boost the brand’s awareness, and speed its growth once again. The brand’s sales in China remained below 2019 levels in the third quarter ...

With 29.6 million followers on Weibo, Zhan is also the face of Tod's and Zenith in China. Gucci Taps Xiao Zhan as Brand Ambassador to Boost Sales in China – WWD ...

With 29.6 million followers on Weibo, Zhan is a member of the Chinese boy group X Nine. He rose to fame in 2019 with his performance in the TV drama “The Untamed,” which is now available on ...