"For the first time ever, Mattel is uniting its beloved brands in a single mobile game with ‘Mattel Match: Toybox Unlocked,' ...

After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...

Join us on Friday, July 18 for Barbie Game Day, featuring a special-edition jersey giveaway and a marquee matchup against the Astros.

Mattel and Hasbro Barbie x Play-Doh collaboration officially launches today exclusively at Target. Consumers can now ...

I didn’t consider myself a serious “gamer” until I started playing Barbie makeup games on my parents’ desktop in 2003. I knew in my growing soul that I was destined to play them because ...

GameSpot may get a commission from retail offers. Just over a year after the Barbie film hit theaters, the pink girlie girl is getting a brand-new video game on consoles and PC. In Barbie Project ...

Video games, though, were marketed to boys, creating a sort of self-fulfilling prophecy and reinforcing the stereotypes that very marketing created. Float into our DreamHouse: Barbie World is ...

The new campaign, titled “Give Limitless Possibilities” was shown during the game, which also celebrated former WNBA player and legend Sue Bird as the 2024 Barbie Role Model. The Barbie brand ...